Echo uses science based conservation strategies to achieve the conservation of parrots on Bonaire. Echo’s holistic approach to achieving this goal includes ecosystem restoration for which the charismatic parrot is a perfect flagship species, helping to safeguard endangered trees and many other species. The parrot and its conservation also present an outstanding opportunity to establish best practice sustainable tourism initiatives that generate revenue for the local economy and bring a new value to nature. When combined with Echo’s experience and expertise the parrot’s situation on Bonaire makes it possible to conduct applied research that can benefit the conservation of all wild parrots.